fashion with a higher purpose

#wearingiscaring


Tackling the rise of animal extinction by collaborating with renowned international charities.

Get a t-shirt. Save a species.

#wearingiscaring

With our principle for #maximumimpact, your purchase does animals’ hearts good.

We believe that fashion can be more than just a piece of fabric. Our mission is to combine high-quality and good-looking sustainable fashion with a higher purpose:

Animals' Move Explained Principle #wearingiscaring

We established close relationships all over the world.

Together with our partner charities, we define transparent goals that support animal welfare. These projects are funded entirely by the purchase of our t-shirts.

We defined specific initiatives for every of your donations.

Our mantra: Being naked is the #1 most sustainable option. We're #2.