By Bhavika Goel An average t-shirt goes as unnoticed as the lack of punctuation in a text. But, as always, there’s a lot more to it! The story behind our T-Shirts have given rise to some fantastic article titles like “The Cotton Crime: Dirty White Gold” and “The Truth About Your T-Shirt Will Give You Nightmares” but I’ll spare you the horror of reading those and give you my (as objective as possible) perspective on…
I hope to cover one of the most important questions you should be asking yourself at inception of your business and throughout: ‘What you solve and for whom?’ What do you solve? A pain point is a specific problem that your prospective customers experience, it can be a small nagging pain they feel often, or maybe a big one they experience infrequently. Your business should prioritise solving that niche, and it doesn’t necessarily need to do…
This article is going to examine reasons to preserve endangered species from becoming extinct and why it is so important and beneficial for us to engage with it. After doing so, it continues with six suggestions about how to give one’s own part to conservationist efforts. A study from 2012 estimated the costs of saving only the endangered species on land at $76b a year, with marine species being even more expensive. At first sight,…
First things first, let us start with the problem surrounding modern fashion industry – because slow fashion is a result of solutions for it. Modern fashion industry can mostly be generalised as fast fashion. It is a product of fashion industry globalisation and partly accelerated by profit optimisation and massive production growth. A consequence of that, in turn, is an increased damage to the surrounding environment, clothing industry employees and even consumer themselves. You…
We strive to build a community that inspires the world to create social impact — Your story is an important contribution towards this goal! We already know why we think, it’s the right thing to offer sustainable and ethical fashion – otherwise, we wouldn’t want to do it. You can read more about our story here. However, now, we are interested in you, and your stories. Supporting animal protection, fair working conditions, sustainable manufacturing processes…
