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Searching for a Solution: Empathy and Validation – Luke Yianni

I hope to cover one of the most important questions you should be asking yourself at inception of your business and throughout: ‘What you solve and for whom?’ What do you solve? A pain point is a specific problem that your prospective customers experience, it can be a small nagging pain they feel often, or maybe a big one they experience infrequently. Your business should prioritise solving that niche, and it doesn’t necessarily need to do…

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