fashion with a higher purpose
#wearingiscaring

(Y)our benevolence towards this planet
We commit to the possibly least harmful manufacturing process out there, made in Europe from organic material, while running only timeless design for you to enjoy a lasting high-quality experience - making this end-to-end sustainability happen.

(Y)our mind-blowing altruism
Your purchase does animals’ hearts good. We partner with charities all over the world, define transparent goals in collaboration with them and donate most of our profits to achieve maximum impact with every sale - all to get the most out of your awesome generosity.
Goal:
Flipper tags and genetic testing, as well as training courses for local rangers to use the equipment most efficiently.
Start wearing, start caring

Goal:
Camera traps hidden in the Javan Rhino Conservation Area for more efficient data collection of the Javan Rhino population (63-67 left).
Start wearing, start caring

Goal:
Canopy bridges for Sloths to cross roads safely in an increasingly fragmented habitat all over Central and South America.
Start wearing, start caring

We believe that fashion can be more than just a piece of (sustainable) fabric.
This is why our mission is to combine high quality and good-looking fashion with a higher purpose. We therefore commit to slow fashion principles, sustainable sourcing and introduced our direct donation system to make our product absolutely unique.
Being naked is the #1 most sustainable option. We're #2.
We want to give people who care about our planet the chance to wear something nice while at the same time supporting endangered species in the world. Our products support one specific goal each, defined in collaboration with our partner charities. By learning more about each charity partner and their goals, customers can choose what kind of activity they would like to support without having to compromise on looks, quality or shape.
The Animals' Move is launching soon:
We believe that fashion can be more than just a piece of fabric.
This is why our mission is to combine high quality and good-looking fashion with a higher purpose. Therefore we commit to slow fashion principles, sustainable sourcing and introduced our direct donation system to make our product absolutely unique.
Being naked is the #1 most sustainable option. We're #2.
We want to give people who care about our planet and its endangered species the chance to wear something nice while also supporting a good cause. Our products support one specific goal each, defined in collaboration with our partner charities, so that our customers can decide freely about their favourite choice to take, without having to take any compromises.
We are proud to cooperate with the most renown and committed charities in the world. Thanks for being our partners:
There's two things that underly our unique products
1) Our Process

Our model follows a clear line that guarantees for the impact of our products: One product features one endangered species which partners with one charity to support one specific and trackable goal.
2) Slow Fashion

We commit to slow fashion principles, which means that we follow a thoughtful and more sustainable process in designing, sourcing, producing, and selling our products. For us it mainly consists of the above four stages.
We feature the following endangered species as an embroidery on our t-shirts:
You support the species you want by selecting a t-shirt. Each partner charity then has trackable goals which you directly support with each purchase.
goal:
Flipper tags and genetic testing, as well as training courses for local rangers to use the equipment most efficiently.
get your t-shirt and start supporting

goal:
Camera traps hidden in the Javan Rhino Conservation Area for more efficient data collection of the Javan Rhino population (63-67 left).
get your t-shirt and start supporting

goal:
Canopy bridges for Sloths to cross roads safely in an increasingly fragmented habitat all over Central and South America.
get your t-shirt and start supporting

1) Our Process

1 Product — A simple and elegant t-shirt, produced by the standards of slow fashion
1 Species — A specific endangered species of our planet, featured on each of our products as an embroidery
1 Charity — A charity actively engaging in aiding endangered species, connected to each of our embroidery styles
1 Goal — A goal specifically defined in collaboration with charities to support preservation most effectively
2) Slow Fashion

Animals’ Move commits to slow fashion principles, which is defined by the thoughtful and more sustainable process taken to design, source, produce, and sell garments. For us it mainly consists of the above four stages.
So... how exactly does the process look like?




Our task is to design products which each feature an embroidery style symbol of one of our planet’s most loved, but endangered species. A product that allows you to show that you care about them, and to start a movement, the “Animals’ Move”.

One Partner
None of our featured endangered species need to stand their fight alone - we delegated one committed partner charity to each, one that actively engages in aiding our endangered species. With them, we worked out goals for you to support.


With each sale, we give 50% of the profits to the prevailing partner in support for their actions and ultimately the preservation of our planet’s biodiversity. The rest will flow into our journey with you, in order to have an even bigger impact in the future!

One Action
ith our effort, you have the chance to pretty yourself up by simply wearing something nice and simple while also giving your personal support - by joining our #wearingiscaring movement. Now it is your choice!


Ranking: 3/3


Ranking: 3/3

Raised: 7,000€
Ranking: 3/3


Ranking: 3/3
One Product
… is to design products which each feature an embroidery style symbol of one of our planet’s most loved, but endangered species. A product that allows you to show that you care about them, and to start a movement, the “Animals’ Move”.
One Partner
No one of our species needs to stand their fight alone - we delegated one partner charity to each. One that actively engages in aiding our endangered species. With them, we worked out goals for you to support.
One Donation
With each sale, we give 50% of the profits to the prevailing partner in support for their actions and ultimately the preservation of our planet’s biodiversity. The rest will flow into our journey with you, in order to have an even bigger impact in the future!
One Action
With our effort, you have the chance to not only pretty yourself up by simply wearing something nice, but also by giving your personal support - by joining our #wearingiscaring campaign. Looking good while doing so is our mission for you, now it is …